Speakers & Moderators

Of Swedish nationality, Annika has been living and working in Paris for over twenty years. After earning a Master's degree in Marketing from a business school in Sweden, she began her career in France at a major digital agency. Five years later, she decided to transition into the fashion industry and obtained a Master's degree in Fashion Management from the Institut Français de la Mode. In 2004, Annika joined Kering, and later, the house of Balenciaga.
During her career at Balenciaga, which began in 2006, Annika held various senior roles across retail, wholesale, e-business, e-concessions, digital marketing, customer service, digital production, P&L responsibility, purchasing, and merchandising. With this extensive experience, thanks to a deep understanding of the fashion industry, and a personal passion for sustainability, Annika was appointed Director of Sustainability at Balenciaga in 2019. Her mission was to establish and lead this new department, reporting directly to the CEO of the House. In this role, Annika and her team are responsible for defining, leading, and executing Balenciaga’s sustainability strategy across the entire value chain.